Some church assets are difficult to assess. Personnel, congregational goodwill, and data are just a few examples of assets whose value is usually understood only once it’s gone. None of us would say our data has no value to the organization, but trying to figure out what it’s worth so we can adequately protect it is challenging. Data is one of the most valuable assets a church has. Protecting it isn’t difficult, but must be approached as deliberately as the fire and security protection we apply to our church buildings.